There are plenty of books that hold up Toyota or other great companies as a model and essentially say "Be like that!" But for many companies this is a bit like holding up a picture of a bare chested Arnold Schwarzenegger or a bikini clad model and saying "There it is. Be like that!" It should only be so easy. Having a model of a great culture or great body is fine, but getting there is something entirely different. Here are nine keys to successfully leading change.
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